As per the statistics, more than 15 million e-commerce websites are on the internet. Out of these 15 million websites, 1 million are only in India. According to the latest report, in India alone, 45 percent of people are using ecommerce websites. There are dozens of e-commerce website development companies in India and a good market for it. The Best SEO tips for enhancing ecommerce website suited for your business. You will be able to sell your products on all popular shopping sites.
Why is it crucial to use SEO in ecommerce
There are a good number of clients that require your products and services. Many of them will look on google to find their product. Your website must rank higher in the search engine for your ecommerce website to get noticed. Hiring a Top SEO Company in Townsville City is crucial for your overall success.
SEO is an important part of any business as it helps you get ranked higher in the search engine results pages (SERPs). The higher you rank, the more traffic and sales you get. That is why it is crucial to use SEO in ecommerce.
Ecommerce websites are often compared with brick-and-mortar stores because they have similar functions and features. However, regarding SEO, there are some differences between these two types of businesses. For example:
An offline store doesn’t have a website, so it’s not necessary to have a website for it; however, an online store does have a website that needs SEO work done on it so that it can get found easily on Google and other search engines like Bing or Yahoo!
SEO is important for both types of stores because people don’t always know about them by word of mouth or by browsing through newspapers or magazines for advertisements.
Best tips for improving your ecommerce website with SEO
Ecommerce websites are popular these days as people are more aware of the cashback apps and sites available on their smartphones. A visit to a website results in an increased possibility of making a purchase rather than visiting a shop. Here are the SEO tips you need to improve your ecommerce website to get the best SEO results.
1. SEO for Homepage
The first thing you need to understand about SEO is that it is not just about ranking higher on Google or other search engines. You must ensure that your customers can find your website easily, which means they get what they want when visiting your page.
Here are some tips to make your homepage more search engine friendly:
Optimize Title Tags:
The title tag appears in the browser’s tab, where users can see it before clicking on a link. It should be short and descriptive but not keyword stuffed. It should contain the brand name, product category and keywords related to products offered by the site.
Include Keywords In Meta Descriptions:
The meta description appears below each result on search results pages. This text has a limited length (160 characters), so you must use it wisely by including keywords related to the linked page and its content.
Use Proper URLs:
URLs (Uniform Resource Locators) are important because they tell users where they are going when they click on links from search results pages or social media sites like Facebook and Twitter.
2. Optimization for mobile
Mobile optimization is crucial for a website’s success. If your website homepage is not optimized for mobile, it can harm your website ranking significantly. It is crucial to have a responsive website for mobile and SEO optimized for a better experience.
Mobile optimization is important to improve user experience because it makes navigating the site on different devices easier. In addition, optimizing your site will help you achieve higher rankings with Google, which means that your content will be seen by more people looking for what you offer.
If you do not have the technical skills or time to do it yourself, Hire the Best SEO Company in Townsville City to take care of all your needs.
3. Page load speed reduced
A slow-loading website is a big turn-off for the users. It can make them leave your site and look for other options. But it would help if you did not worry about this as there are many ways by which you can increase the page load speed of your site.
Things to avoid:
1. Heavy images: You should use light images to reduce the size of your website.
2. Slow plugins: You should disable the plugins that are slowing down your website and replace them with new ones that are lightweight and faster in loading time.
3. Too many ads: Try avoiding ads on the homepage as they take more time to load than other elements on the page.
4. Structure of URL
The URL structure must be kept simple as it will help improve your SEO efforts for your ecommerce website.
A simpler URL structure will make it easier for search engines to crawl your pages and make it easier for users to navigate your site. A good rule of thumb is to keep the number of levels as low as possible. The Top Digital Marketing Company in Townsville City is qualified enough to take care of your ecommerce website URL.
The best way to do this is by using a flat URL structure where you don’t have any page-level parameters in the URL itself. If you can, avoid using dynamic URLs that include session IDs or other values that change over time.
Conclusion
For all new entrepreneurs and business owners, there is a great opportunity for you to be successful in your ecommerce venture. The internet is full of opportunities, and the earning potential is higher. If you are unsure about the whole process, hiring an expert from the Best Digital Marketing Company in Townsville City will help you succeed faster. They have the right skillsets that are essential for the growth of your business.